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Place of Publication:London
Non-Fiction Subject:Normal English
Year Printed:1951
Language:English
Fiction Subject:N/A
Binding:Hardback
Signed:No
Publisher:H. M. Stationary Office
Weight:278g
Original/Facsimile:Original
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Special Attributes:N/A
Author:Sir Ernest Gowers
Original/Reproduction:Original
Region:Europe
Country/Region of Manufacture:United Kingdom
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See Photos, A Clean Book in Good Condition. Pencil Price on inside page, spine is split but no loose pages. Pages are Tanned, No Dust Jacket and hardcover and spine are very faded ABC OF PLAIN WORDS SIR ERNEST GOWERS author of Plain Words LONDON HIS MAJESTY’S STATIONERY OFFICE 1951 From Wikipedia, the free encyclopedia Sir Ernest Gowers, a senior civil servant, was among those who wished to see officialese replaced by normal English. In 1929 he remarked in a speech about the civil service, “It is said … that we revel in jargon and obscurity”. During the Second World War, with the role of government greatly expanded, official communications proliferated, and in Gowers’s view were full of “mistiness and grandiloquence”. He called for a new style of official writing, friendly in tone and easy to understand. His views came to the notice of the head of the civil service, Sir Edward Bridges, permanent secretary to the Treasury. After Gowers retired from the civil service at the end of the war, Bridges asked him to write a short pamphlet on good writing, for the benefit of the new generation of officials. Bridges called on his senior colleagues throughout the civil service to cooperate; some had already made efforts in the same cause, including the Inland Revenue, whose advice to staff included “one golden rule to bear in mind always: that we should try to put ourselves in the position of our correspondent, to imagine his feelings as he writes his letters, and to gauge his reaction as he receives ours.” Government departments sent Gowers many examples of officialese so extreme as to be amusing; a small committee of senior officials formed to help him and comment on his proposals. The colleague on whom Gowers most relied was Llewelyn Wyn Griffith of the Inland Revenue, whose contribution Gowers acknowledged in the prefaces to Plain Words and its two successors. Plain Words, 1948The result of Gowers’s work was Plain Words, a 94-page booklet. It was judged successful by the civil service, and the Treasury considered that it should be made publicly available. Had Gowers written it as part of his duties while still a civil servant it would have automatically been Crown Copyright, but as he had not begun it until after his retirement he owned the rights. The Treasury offered a flat fee of £500, but he successfully held out for a royalty on every copy sold. The government publisher, His Majesty’s Stationery Office (HMSO), issued the booklet for sale in April 1948. It was priced at two shillings between April and Christmas 1948 it sold more than 150,000 copies and had to be reprinted seven times. The Treasury invited Gowers to build on the success of Plain Words by producing a second volume of advice on good, clear writing. As with its predecessor, he “had many helpers to thank”, including Griffith and other civil service colleagues. He also drew on the works of well-known writers on English usage, including H W Fowler, A P Herbert and Eric Partridge. The ABC of Plain Words had 160 pages, and was priced at three shillings Gowers explained the purpose of the new book in his preface, “We must have something that can be kept on the desk and consulted on points of difficulty as they arise. Plain Words is of little use for that: it has not even an index”. The new work consisted of articles, mostly brief, on points of vocabulary, grammar, construction, punctuation and style, set out in alphabetical order, beginning with “Abstract words” and ending with “Write”. The former was one of the longer entries, explaining the dangers of overuse of abstract words, and recommending concrete terms where possible. Thus, “Was this the realisation of an anticipated liability?” would be better as, “Did you expect to have to do this?” The entry on “Write” was an example of one of the short articles on particular words; it pointed out that “I wrote to you about it” needs the “to” but “I wrote you a letter” does not. Gowers and his successors revised their advice as usage changed over the years. Two consecutive entries in The ABC illustrate how some comments have become dated and others have not: Gowers warned in 1951 that the word “backlog” meaning “arrears” would be unintelligible to British readers, and in the next entry he advised that the construction “on a … basis” should be avoided. The latter remains a frequent feature of loose writing and all the editions of the Plain Words books retain and expand Gowers’s advice, whereas within three years of writing The ABC, Gowers noted in The Complete Plain Words that “backlog” was rapidly and usefully establishing itself in British usage. Neither the Treasury nor HMSO expected the second book to rival the popularity of its predecessor, but it sold nearly 80,000 copies in its first year. Gowers was nevertheless not wholly happy with it. He thought the A–Z layout had two disadvantages. The first was that it gave the wrong impression that all the topics were of equal importance; the second was that the people most in need of advice would not think to look up the relevant entry: “There is no reason why anyone addicted to abstract nouns, unconscious of any offence, should ever be prompted to read that article; nor can I think of any other title for it that would be more likely to throw it in his way.”
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